The Mask That Ate The Virus Masker Pembasmi Virus by Birger Linke

The Mask That Ate The Virus Masker Pembasmi Virus by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2021

The Mask That Ate The Virus Masker Pembasmi Virus

by Birger Linke

Client: Birger Linke Design

A' Design Award Perak Winner in Kemasan Category

23,839

Verified Award Winner

Verify Award Status for #107497

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mask That Ate The Virus Masker Pembasmi Virus

Perusahaan bioteknologi Swiss, Livinguard, mengembangkan tekstil untuk masker pakai ulang yang menonaktifkan dan membasmi bakteri, jamur, serta virus (termasuk Covid-19) saat bersentuhan. Gagasan ini dihidupkan melalui kemasannya: masker hadir dalam kemasan steril. Sebuah strip plastik yang menyatu pada kemasan menganimasikan – ketika digeser naik dan turun – gambaran grafis sebuah virus yang tampak sedang dilahap, menghadirkan humor yang sangat dibutuhkan di masa-masa penuh keputusasaan. Untuk menghindari tertukarnya masker antaranggota keluarga, dan dengan demikian mencegah kontaminasi silang, klip pengatur dengan warna berbeda disediakan dalam selongsong terpisah guna mempersonalisasi setiap masker.

The Recognition

About the A' Design Award Perak

The Mask That Ate The Virus Masker Pembasmi Virus adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. The Mask That Ate The Virus Masker Pembasmi Virus diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. The Mask That Ate The Virus Masker Pembasmi Virus adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography