RV wine Kemasan Anggur by Hu Jijun is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2021

RV wine Kemasan Anggur

by Hu Jijun

Client: SIVA X Dreamatic Design

A' Design Award Perunggu Winner in Kemasan Category

12,559

Verified Award Winner

Verify Award Status for #107706

View at A' Design Award Press Release Award Badge

Colors

The Design

About RV wine Kemasan Anggur

RV adalah desain kemasan untuk sebuah anggur Prancis yang ditawarkan sebagai reserve edisi terbatas premium. Produksinya dibatasi hanya 6.000 botol anggur merah, masing-masing berisi 750 ml dengan kadar alkohol 13,5 persen per volume. Bahasa visualnya merujuk pada gaya mode Paris, Prancis, yang kontemporer dan berkelas, serta mengekspresikan cara hidup yang elok dan sederhana. Labelnya diproduksi dengan teknik spot UV, hot stamping, dan sablon pada bahan PVC yang dapat didaur ulang. Tujuannya adalah membuat merek ini mudah dikenali dan diingat hanya melalui kemasannya saja.

The Recognition

About the A' Design Award Perunggu

RV wine Kemasan Anggur adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. RV wine Kemasan Anggur diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. RV wine Kemasan Anggur memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging: Red Wine：13.5%vol, 750ml.
Tags: Premium, Pure, Fascinating, Unique, Contemporary
Production Technology: spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration: The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members: Hu Jijun