Fairy Fox Perawatan Kulit oleh Antonia Skaraki - A.S. Advertising

Karya Fairy Fox Perawatan Kulit oleh Antonia Skaraki - A.S. Advertising adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2021

Fairy Fox Perawatan Kulit

oleh Antonia Skaraki - A.S. Advertising

Klien: Fairy Fox

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #107898

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Desain

Tentang Fairy Fox Perawatan Kulit

Selamat datang dalam perjalanan petualangan menuju esensi alam. Rasakan kemisteriusan yang menyelimuti produk perawatan kulit ini. Desain ini menghormati ikatan antara Ibu Pertiwi dan anak-anaknya, sementara material berkualitas tinggi memberikan sentuhan taktil dan kesan yang mendalam. Pemetaan kompetisi dan analisis tren mengarah pada penemuan ruang peluang yang sejalan dengan visi dan strategi klien, menghasilkan kemasan yang modern, minimal, dan hangat.

Pengakuan

Tentang A' Design Award Perak

Fairy Fox Perawatan Kulit adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Fairy Fox Perawatan Kulit diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Fairy Fox Perawatan Kulit adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Dimensi & Kemasan: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Tag: baby, care, child, cream, fairy, fox, product, health, skincare
Teknologi Produksi: Environmentally friendly. Plastic containers with PVC labels.
Tantangan Desain: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Riset: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspirasi: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Durasi Proyek: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Alur Operasi: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Anggota Tim: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Kredit Gambar: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017