Landscape Kotak Hadiah by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2021

Landscape Kotak Hadiah

by JiaXin Qiu

Client: Artaste

A' Design Award Perak Winner in Kemasan Category

25,946

Verified Award Winner

Verify Award Status for #110244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Landscape Kotak Hadiah

Landscape adalah kotak hadiah yang dirancang untuk kue bulan tradisional Tiongkok. Kemasan ini menampilkan pemandangan ombak, pegunungan, dan bulan, dengan seekor kelinci dari mitologi Tiongkok yang berlari di atas laut. Pegunungan tersebut menggunakan warna tradisional Tiongkok, Danxia. Pemandangan tiga dimensi ini dibangun dari lembaran kertas datar, dan setiap lembar ditempatkan pada jarak yang sama dari depan ke belakang. Kertas dicetak terlebih dahulu, kemudian diukir secara detail dengan laser. Laci pada bagian dasar menyimpan kue bulan, sementara laci lain di dalam pemandangan tersebut menyimpan pisau dan garpu. Penggunaan kertas membuat biaya produksi tetap rendah.

The Recognition

About the A' Design Award Perak

Landscape Kotak Hadiah adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Landscape Kotak Hadiah diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Landscape Kotak Hadiah adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The elements of waves, Chinese mountains and the moon to make up a spectacular picture. The color of the mountain comes from the traditional Chinese color "Danxia". The rabbit running in the sea comes from Chinese mythology. This design is used for Chinese traditional food moon cakes.
Dimensions & Packaging: Width175mm depth175mm height275mm
Tags: Chinese, paper cut, 3D, Installation art
Production Technology: The 3D scene is divided into 2D slices, and each slice is arranged at the same distance from near to far to form a unique visual effect. The material used is just paper. The paper is printed into a picture, and the details of the pattern are engraved by laser.
Design Challenge: This gift box hopes to show good visual effects on the front, left and right sides and above. So in the end, the scene presented by the gift box has no boundaries. Tried in resin, glass and other materials, but finally only used paper.
Research: Studied Chinese traditional colors and found that during the Ming Dynasty, many painters in southern China began to make western style paintings for western merchants. The colors used in these paintings are brighter and softer. This is a very special era in which Chinese and Western cultures blend. So red is used as the mountains color , while the traditional Chinese mountains were mostly green or gray.
Inspiration: In 2020, people have just experienced an epidemic disaster. This package is designed with some brighter colors. Soft lines and spectacular scenery can be relaxing. The use of paper can reduce manufacturing costs, and lower final product prices will allow more people to choose this wonderful gift. Using 2D to show 3D effect has been a success.
Project Duration: The project completed in Shanghai in July 2020
Operation Flow: There are drawers at the bottom of the gift box to hold moon cakes. And in the three-dimensional scene, there are drawers to put knives and forks.