Display Of Guilin Scenery Kemasan Pasta Gigi by LongSheng Zhong

Display Of Guilin Scenery Kemasan Pasta Gigi by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2021

Display Of Guilin Scenery Kemasan Pasta Gigi

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

A' Design Award Besi Winner in Kemasan Category

13,623

Verified Award Winner

Verify Award Status for #110995

View at A' Design Award Press Release Award Badge

Colors

The Design

About Display Of Guilin Scenery Kemasan Pasta Gigi

Display of Guilin Scenery adalah kemasan pasta gigi yang dibuat untuk sebuah merek yang berbasis di Guilin, Tiongkok. Dua lanskap setempat, Sungai Li dan sawah terasering Longsheng, digambarkan dengan gaya lukisan tradisional Tiongkok untuk menunjukkan asal-usul produk dan karakter alaminya. Kotak luarnya terbuat dari karton putih 350 gram dengan laminasi doff dan lapisan ultraviolet transparan. Tubenya memadukan lapisan plastik dan aluminium. Alih-alih hanya menekankan fungsi, desain ini membangun keterkaitan visual yang akrab dengan pemandangan yang dikenal banyak konsumen.

The Recognition

About the A' Design Award Besi

Display Of Guilin Scenery Kemasan Pasta Gigi adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Display Of Guilin Scenery Kemasan Pasta Gigi diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Display Of Guilin Scenery Kemasan Pasta Gigi dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging: Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags: Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology: Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge: Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research: Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration: The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration: April 22, 2020 to May 12, 2020.
Operation Flow: Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.