Perak Kemasan · 2021
Dark Horse Wine Kemasan Anggur
- A' Design Award Perak 2021 in Kemasan
- CLIENT: E&J Gallo
- Estimated Number of Design Views: 27,080
- Verification code 011E64AA73 · Verify this award
Colors
About Dark Horse Wine Kemasan Anggur
Dark Horse adalah desain kemasan dan branding anggur yang diciptakan untuk sebuah merek anggur asal California. Desainnya berlandaskan sistem yang fleksibel sehingga mencakup seluruh portofolio kemasan sekaligus memungkinkan penambahan varian di masa mendatang. Labelnya dicetak pada kertas kualitas premium dengan hasil akhir metalik dan matte, yang memperkuat kesan warna dan petunjuk cita rasa. Ikon merek ditempatkan di bagian depan dan tengah pada setiap label. Tata letak label dibuat sederhana, sehingga isi botol dapat dipahami dalam sekali pandang. Tujuannya adalah mengomunikasikan kualitas dan cita rasa secara jelas di rak penjualan.
About the A' Design Award Perak
Dark Horse Wine Kemasan Anggur adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Dark Horse Wine Kemasan Anggur diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Dark Horse Wine Kemasan Anggur adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Press Kit
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
