Beltur Go Kemasan Makanan by Musa Celik is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2021

Beltur Go Kemasan Makanan

by Musa Celik

Client: Beltur

A' Design Award Besi Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #112421

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beltur Go Kemasan Makanan

Beltur Go adalah rangkaian kemasan makanan dan minuman yang dirancang untuk digunakan di taman-taman kota berskala besar. Kotak makanan dapat diletakkan di atas cangkir minuman, dan sedotan menembus kotak tersebut, sehingga makanan dan minuman dapat dibawa hanya dengan satu tangan. Bagian-bagian kecil yang terlipat pada kotak dapat dibuka untuk menampung saus. Kotak makanan juga dapat digunakan secara terpisah, dengan garpu yang diletakkan di atasnya. Seluruh bagian dibuat dari kertas Bristol 350 gram dengan cetak offset, dan kertas menggantikan plastik guna mengurangi limbah plastik. Setiap kemasan dikirim dalam kondisi datar demi kemudahan penyimpanan dan pengangkutan.

The Recognition

About the A' Design Award Besi

Beltur Go Kemasan Makanan adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Beltur Go Kemasan Makanan diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Beltur Go Kemasan Makanan dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensions & Packaging: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tags: Snack, Take Away, Food Box, On The Go
Production Technology: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Design Challenge: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Research: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiration: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Project Duration: The project took place between June 2020 and August 2020 in Istanbul.
Operation Flow: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Team Members: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Image Credits: All photos taken by Musa Çelik.