Hotel New Grand Ready-to-eat Meals Kemasan Makanan by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Kemasan Makanan by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Kemasan Competition Category.

EmasKemasan· 2021

Hotel New Grand Ready-to-eat Meals Kemasan Makanan

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award Emas Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #114030

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hotel New Grand Ready-to-eat Meals Kemasan Makanan

Hotel New Grand Ready-to-eat Meals adalah desain kemasan untuk makanan siap saji, meliputi kari daging sapi, kari ayam, dan saus pasta Napolitan. Kotaknya terbuat dari karton dan menggunakan motif panci rebusan (stockpot) sebagai elemen grafis utamanya. Desain minimalisnya menghindari ilustrasi dan foto makanan yang umum dijumpai pada kemasan makanan siap saji. Tujuannya adalah menyampaikan tradisi dan prestise sebuah hotel klasik di Yokohama dengan sentuhan humor yang cerdas. Kemasan ini cocok untuk hidangan di rumah dan juga dipilih sebagai hadiah.

The Recognition

About the A' Design Award Emas

Hotel New Grand Ready-to-eat Meals Kemasan Makanan adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Hotel New Grand Ready-to-eat Meals Kemasan Makanan diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Hotel New Grand Ready-to-eat Meals Kemasan Makanan menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.