Zhuliguan Hote Logo Hotel by Zhongxiang Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafis· 2021

Zhuliguan Hote Logo Hotel

by Zhongxiang Zheng

Client: Zhongxiang Zheng

A' Design Award Besi Winner in Grafis Category

9,844

Verified Award Winner

Verify Award Status for #114786

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuliguan Hote Logo Hotel

Zhuliguan adalah hotel bertema yang berfokus pada budaya bambu, Polanya terlihat seperti bambu dan burung layang-layang, membuat orang mengharapkan awal dari perjalanan baru. Logo tersebut menghadirkan perkembangan dari tidak ada menjadi sesuatu, yang aslinya berasal dari filosofi Taoisme. Perubahannya membawa filosofi Taoisme Cina tradisional "Dari Tao, Satu lahir. Dari Satu, Dua; Dari Dua, Tiga; Dari Tiga, alam semesta yang diciptakan", menyiratkan "Jalan Tao mengikuti alam".

The Recognition

About the A' Design Award Besi

Zhuliguan Hote Logo Hotel adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Zhuliguan Hote Logo Hotel diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Zhuliguan Hote Logo Hotel dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Dimensions & Packaging: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Tags: Brand , Research , Hotel , Logo , Culture
Production Technology: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Design Challenge: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Research: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inspiration: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Project Duration: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Operation Flow: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patents: Trademark (2019) Zhongxiang Zheng
Image Credits: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.