Food in Nature Fotografi Kuliner by Duc Bui

Food in Nature Fotografi Kuliner by Duc Bui is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Desain Fotografi dan Manipulasi Foto Competition Category.

BesiFotografi· 2021

Food in Nature Fotografi Kuliner

by Duc Bui

Client: FPDB Creative

A' Design Award Besi Winner in Fotografi Category

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Verified Award Winner

Verify Award Status for #114801

View at A' Design Award Press Release Award Badge

Colors

The Design

About Food in Nature Fotografi Kuliner

Food in Nature adalah proyek fotografi kuliner yang dibuat untuk sebuah restoran makanan laut di Kota Ho Chi Minh, Vietnam. Rangkaian karya ini menyajikan hidangan-hidangan dari menu fine dining terbaru, dan setiap hidangan diberi tata letak serta cerita tersendiri. Konsepnya menghubungkan makanan dengan alam melalui gambaran bunga-bunga rapuh yang tumbuh dari bebatuan kering, sebuah pemandangan yang mengisyaratkan daya tahan dan pertumbuhan. Warna-warna cerah bunga dan bentuk-bentuk bebatuan yang tidak biasa ditonjolkan. Cahaya artifisial digunakan untuk meniru pantulan cahaya dari laut serta mengungkapkan kesegaran makanan laut tersebut.

The Recognition

About the A' Design Award Besi

Food in Nature Fotografi Kuliner adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Food in Nature Fotografi Kuliner diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Food in Nature Fotografi Kuliner dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags: photography, food, seafood, nature, survival
Production Technology: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members: Duc Bui & FPDB Creative
Image Credits: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.