The Rice of Friendship Kemasan Kotak Hadiah oleh Xiaoning You

Karya The Rice of Friendship Kemasan Kotak Hadiah oleh Xiaoning You adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2021

The Rice of Friendship Kemasan Kotak Hadiah

oleh Xiaoning You

Klien: Zhimao Rice

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #115327

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Warna

Desain

Tentang The Rice of Friendship Kemasan Kotak Hadiah

The Rice of Friendship adalah desain kemasan hadiah untuk beras Wuchang dari Heilongjiang, Tiongkok. Kotak luarnya memuat 3 kilogram beras yang dibagi ke dalam enam kotak kecil berisi 500 gram masing-masing, sehingga kotak yang belum dibuka tetap mudah disimpan. Magnet tersembunyi yang dipasang pada lubang tembus di kotak dan tutupnya membentuk pengunci, yang mencegah kotak terbuka secara tidak sengaja serta menghindari goresan selama pengangkutan. Ilustrasi cetaknya menampilkan dua figur yang terpisah oleh gunung dan sungai, saling memberi hormat dengan gestur tradisional Tiongkok. Gaya grafisnya mengingatkan pada lukisan pemandangan klasik Tiongkok dan mengungkapkan makna persahabatan.

Pengakuan

Tentang A' Design Award Perunggu

The Rice of Friendship Kemasan Kotak Hadiah adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. The Rice of Friendship Kemasan Kotak Hadiah diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. The Rice of Friendship Kemasan Kotak Hadiah memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Dimensi & Kemasan: Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
Tag: Wuchang City, rice, package,
Teknologi Produksi: Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
Tantangan Desain: Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
Riset: In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Inspirasi: Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
Durasi Proyek: The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
Alur Operasi: The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
Paten: Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
Anggota Tim: Designer: Xiaoning You
Copywriter: Haiqi Wang
Kredit Gambar: Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.