Time Kemasan Masker Wajah by Jie Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2021

Time Kemasan Masker Wajah

by Jie Yang

Client: Decelent

A' Design Award Perak Winner in Kemasan Category

22,124
Verified Award Winner
Verify Award Status for #116676

View at A' Design Award Press Release Award Badge

Colors

The Design

About Time Kemasan Masker Wajah

Time adalah desain kemasan yang diciptakan untuk masker wajah pelembap. Kotaknya terbuka seperti buku, sehingga halaman-halamannya dapat dibalik dari yang pertama hingga yang terakhir. Ilustrasinya menggunakan sosok makhluk air dari mitologi Tiongkok kuno serta warna-warna yang diambil dari mural Dunhuang. Kemasan luarnya berukuran panjang 200 mm, lebar 110 mm, dan tebal 50 mm. Kertas yang dapat terurai digunakan sebagai material utama. Perlakuan pencerahan UV dan emboss berulang menambah kontras pada latar belakang yang gelap. Desain ini menghubungkan budaya tradisional dengan merek kosmetik modern.

The Recognition

About the A' Design Award Perak

Time Kemasan Masker Wajah adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Time Kemasan Masker Wajah diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Time Kemasan Masker Wajah adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
Dimensions & Packaging: The outer package is 50 mm thick, 200 mm long and 110 mm wide.
Tags: Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
Production Technology: The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
Design Challenge: This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
Research: This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product
Inspiration: The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.
Project Duration: The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen.
Operation Flow: The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
Team Members: JieYang