Mr Baldie Kemasan Kue Kering by Mutian Yu

Mr Baldie Kemasan Kue Kering by Mutian Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2021

Mr Baldie Kemasan Kue Kering

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award Perunggu Winner in Kemasan Category

12,428

Verified Award Winner

Verify Award Status for #117032

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr Baldie Kemasan Kue Kering

Mr Baldie adalah desain kemasan kue kering yang memuat kue berbentuk wajah beserta saus cokelat. Satu set berisi tiga rasa: stroberi, moka, dan original. Setiap kue dibentuk seperti wajah tanpa rambut. Saus cokelat yang disertakan memungkinkan kue dihias dengan cara mencelupkannya. Dengan cara ini, dapat ditambahkan gaya rambut, kumis, atau brewok di dagu. Kemasan terbuat dari pelat timah dan berukuran 310 x 310 x 60 milimeter. Desain ini memperlakukan kegiatan menyantap kudapan sebagai pengalaman bersama yang menyenangkan, bukan sekadar bersantap biasa.

The Recognition

About the A' Design Award Perunggu

Mr Baldie Kemasan Kue Kering adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Mr Baldie Kemasan Kue Kering diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Mr Baldie Kemasan Kue Kering memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Dimensions & Packaging: 310mm * 310mm * 60mm
Tags: Snacks, Interaction, Fun
Production Technology: Tinplate
Design Challenge: Choosing the right snack base on market analysis.
Research: Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
Inspiration: Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
Project Duration: 3 months, Jun 2020, Savannah
Operation Flow: Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Patents: Copyrights belong to Mutian Yu, 2021
Image Credits: Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.