BonBonne Nuit Kemasan Permen by Ka Wai Tsun

BonBonne Nuit Kemasan Permen by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2021

BonBonne Nuit Kemasan Permen

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award Besi Winner in Kemasan Category

11,073

Verified Award Winner

Verify Award Status for #118219

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BonBonne Nuit Kemasan Permen

BonBonne Nuit adalah seri desain kemasan untuk permen. Namanya menggabungkan dua kata Prancis, bon bon yang berarti permen, dan bonne nuit yang berarti selamat malam. Konsepnya mengajak konsumen untuk mencicipi mimpi jernih (lucid dream) mereka sendiri. Kemasannya menggunakan gaya montase yang menyatukan elemen-elemen surealistis. Karena mimpi jernih dapat dikendalikan, cerita pada setiap kemasan menyiratkan suatu keinginan yang mungkin dimiliki banyak orang. Nama produk yang konseptual dimaksudkan untuk memicu pemandangan imajinatif dalam benak. Seri ini mencakup tiga kantong (pouch), tiga kotak bundar mini, dan dua kotak persegi panjang bergagang.

The Recognition

About the A' Design Award Besi

BonBonne Nuit Kemasan Permen adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. BonBonne Nuit Kemasan Permen diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. BonBonne Nuit Kemasan Permen dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.