4Vita Herbs Kemasan Minuman Herbal by Maria Stylianaki

4Vita Herbs Kemasan Minuman Herbal by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2021

4Vita Herbs Kemasan Minuman Herbal

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award Perunggu Winner in Kemasan Category

11,574

Verified Award Winner

Verify Award Status for #119262

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 4Vita Herbs Kemasan Minuman Herbal

4Vita Herbs adalah desain kemasan untuk rangkaian tanaman herbal yang digunakan untuk menyeduh minuman. Setiap kemasan menampilkan sebuah ilustrasi, dan palet warna yang harmonis menyatukan ilustrasi-ilustrasi tersebut menjadi satu identitas visual bagi seluruh seri. Nuansa warna cerahnya terinspirasi dari warna-warna ladang tanaman herbal dan berbeda dari nada warna rendah yang umum dijumpai pada produk sejenis. Teks deskriptif ditempatkan di bagian depan kemasan, bukan di belakang, sehingga manfaat dan informasi utama dapat dibaca dengan cepat. Kemasan ini berupa doy pack plastik dengan ritsleting yang menjaga kesegaran herbal setelah pembukaan pertama.

The Recognition

About the A' Design Award Perunggu

4Vita Herbs Kemasan Minuman Herbal adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. 4Vita Herbs Kemasan Minuman Herbal diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. 4Vita Herbs Kemasan Minuman Herbal memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.