East Travel Kemasan Minuman Beralkohol by Wen Liu, Bo Zheng and Weijie Kang

East Travel Kemasan Minuman Beralkohol by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2021

East Travel Kemasan Minuman Beralkohol

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Perak Winner in Kemasan Category

19,567

Verified Award Winner

Verify Award Status for #119511

View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Kemasan Minuman Beralkohol

East Travel adalah desain kemasan untuk baijiu, minuman keras hasil distilasi tradisional Tiongkok. Botolnya menggunakan bentuk silinder kaca sederhana yang praktis untuk produksi massal. Tutupnya dibentuk menyerupai riak air, sebagai rujukan pada air berkualitas tinggi yang digunakan dalam proses pembuatannya. Labelnya terbuat dari kertas khusus, dengan ilustrasi dan nama produk yang diberi sentuhan warna perunggu. Kemasan luarnya dibuat dari ampas tebu yang dipres, yaitu serat sisa setelah tebu difermentasi, sebuah material yang terurai secara alami. Desain ini terinspirasi oleh budaya rakyat Tiongkok dan metode pembuatan arak tradisional.

The Recognition

About the A' Design Award Perak

East Travel Kemasan Minuman Beralkohol adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. East Travel Kemasan Minuman Beralkohol diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. East Travel Kemasan Minuman Beralkohol adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang