Have A Good Tea Kemasan Teh by Toshiki Okada

Have A Good Tea Kemasan Teh by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2021

Have A Good Tea Kemasan Teh

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #119804

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Colors

The Design

About Have A Good Tea Kemasan Teh

Have A Good Tea adalah desain kemasan untuk teh beraroma khas Jepang yang diproduksi di kota bersejarah Kawagoe. Kotak ini memuat teh dengan cita rasa bunga sakura dan sakura malam, dibuat khusus untuk musim menikmati keindahan bunga sakura. Ilustrasi cat air yang digambar dengan tangan menampilkan pemandangan setempat, dan area logo dibuat timbul (emboss) agar terpisah dari karya seni latar belakangnya. Kotak ini mudah digenggam, terbuat dari kertas berkualitas tinggi tanpa kilap yang dapat didaur ulang, serta dapat dibongkar untuk keperluan daur ulang. Desain ini bertujuan memperkenalkan budaya teh kepada generasi muda.

The Recognition

About the A' Design Award Perunggu

Have A Good Tea Kemasan Teh adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Have A Good Tea Kemasan Teh diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Have A Good Tea Kemasan Teh memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada