Solemici Packaging Kemasan Produk Daging by Dmitry Kultygin

Solemici Packaging Kemasan Produk Daging by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2021

Solemici Packaging Kemasan Produk Daging

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award Perak Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #120913

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Solemici Packaging Kemasan Produk Daging

Solemici adalah desain kemasan untuk kelezatan daging Italia seperti salami dan prosciutto. Desain ini menyandingkan cita rasa produk dengan mahakarya seni Renaisans. Kemasan utamanya berupa nampan plastik yang dicetak dengan tekstur marmer. Bagian header kertas diproduksi dengan cetak offset dan cap foil emas, yang mendukung karakter premium produk. Nampan tersebut berukuran tinggi 225 mm dan lebar 123 mm. Warna-warna cerah serta detail yang kontras membantu produk menonjol di rak toko. Desain ini juga mencerminkan penghormatan terhadap metode produksi tradisional.

The Recognition

About the A' Design Award Perak

Solemici Packaging Kemasan Produk Daging adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Solemici Packaging Kemasan Produk Daging diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Solemici Packaging Kemasan Produk Daging adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin