Yashang Hing Tau Ball Kemasan Makanan by Mars Team

Yashang Hing Tau Ball Kemasan Makanan by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2021

Yashang Hing Tau Ball Kemasan Makanan

by Mars Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

A' Design Award Perak Winner in Kemasan Category

21,753

Verified Award Winner

Verify Award Status for #121185

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yashang Hing Tau Ball Kemasan Makanan

Yashang Hing Tau Ball adalah desain kemasan untuk produk bakso. Grafisnya didasarkan pada bahan baku makanan yang ada di dalamnya. Citra hewan disusun sebagai komposisi grafis modern, dan setiap jenis bahan baku diidentifikasi melalui warna yang kontras. Kontras warna yang kuat mendukung dampak visual di rak-rak ritel. Desain ini juga merujuk pada adat tradisional yang membawa keberuntungan dari kawasan Chaoshan di Tiongkok, dengan amplop merah yang ditempatkan mengelilingi produk. Bahan yang digunakan meliputi cetak kertas, plastik food grade, dan pita sutra. Kemasan berukuran 260 kali 150 kali 260 milimeter.

The Recognition

About the A' Design Award Perak

Yashang Hing Tau Ball Kemasan Makanan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Yashang Hing Tau Ball Kemasan Makanan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Yashang Hing Tau Ball Kemasan Makanan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
Dimensions & Packaging: 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
Tags: Meatball, graphic composition, color composition, animal image
Production Technology: Application of paper printing, food grade plastic, silk belt
Design Challenge: In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
Inspiration: Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
Project Duration: The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020

Read the Press Release