Luzhou Laojiao 1915 Kemasan Botol Minuman Keras by Haijun Shen

Luzhou Laojiao 1915 Kemasan Botol Minuman Keras by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2021

Luzhou Laojiao 1915 Kemasan Botol Minuman Keras

by Haijun Shen

Client: DIGA Creative design

A' Design Award Perak Winner in Kemasan Category

25,420

Verified Award Winner

Verify Award Status for #121290

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Kemasan Botol Minuman Keras

Luzhou Laojiao 1915 adalah kemasan untuk minuman keras baijiu Tiongkok. Botolnya berbentuk seperti perahu layar, dan simbol-simbol visualnya disarikan dari peta Jiangyang di Luzhou. Bentuk lengkungnya merujuk pada cairan yang mengalir di dalamnya sekaligus memberikan kesan nyaman saat digenggam. Botol dibuat dari kaca dengan warna semprot dan penerapan logo merek. Kotaknya diselesaikan dengan teknik bronzing, emboss, serta penerapan logo merek. Kemasan berukuran 58 x 158 x 350 milimeter. Tujuannya adalah menghadirkan tampilan yang ringan sekaligus mewah bagi penikmat minuman berusia 30 hingga 40 tahun, dengan nuansa modern kelas atas yang tetap mempertahankan karakter tradisional.

The Recognition

About the A' Design Award Perak

Luzhou Laojiao 1915 Kemasan Botol Minuman Keras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Luzhou Laojiao 1915 Kemasan Botol Minuman Keras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Luzhou Laojiao 1915 Kemasan Botol Minuman Keras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin