Tinkoff Investment Video Iklan by Egor Maraev

Tinkoff Investment Video Iklan by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Film, Video dan Animasi Competition Category.

PerungguFilm· 2022

Tinkoff Investment Video Iklan

by Egor Maraev

Client: Blaster Studio

A' Design Award Perunggu Winner in Film Category

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Verified Award Winner

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Colors

The Design

About Tinkoff Investment Video Iklan

Tinkoff Investment adalah video iklan berdurasi tiga puluh detik untuk layanan investasi sebuah bank. Video ini menampilkan George Washington sebagai tokoh utama. Ia duduk di sofa sambil menyantap piza, tampak lelah dan malas, dan ia merupakan perlambang uang. Citra yang tak lazim ini membawa gagasan utama, yaitu bahwa uang harus dijaga tetap bugar dan dibuat bekerja. Animasinya memadukan animasi sel dan animasi potongan (cutout), yang disatukan melalui compositing digital. Video ini ditayangkan secara luas sebagai preroll sebelum video daring dan mencapai tingkat konversi yang tinggi.

The Recognition

About the A' Design Award Perunggu

Tinkoff Investment Video Iklan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Tinkoff Investment Video Iklan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Tinkoff Investment Video Iklan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin