OHO Lentil Chips Kemasan Keripik by Bold Brands

OHO Lentil Chips Kemasan Keripik by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2021

OHO Lentil Chips Kemasan Keripik

by Bold Brands

Client: Bold Brands

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #122943

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About OHO Lentil Chips Kemasan Keripik

OHO Lentil Chips adalah desain kemasan untuk camilan berbahan dasar kacang lentil. Kantong berukuran 190 x 250 x 50 mm dan dicetak pada polipropilena dengan teknik fleksografi serta lapisan pernis bertekstur kertas (paper touch). Latar belakang kertas kraft menggantikan warna-warna cerah yang lazim pada kategori camilan dan menghadirkan tampilan yang alami. Elemen grafis ilustratif memberikan karakter yang menyenangkan, sementara varian rasa ditampilkan melalui gambar fotografi berkualitas tinggi. Perpaduan ini membuat produk mudah dikenali dan memposisikannya sebagai pilihan camilan yang lebih sehat.

The Recognition

About the A' Design Award Perunggu

OHO Lentil Chips Kemasan Keripik adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. OHO Lentil Chips Kemasan Keripik diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. OHO Lentil Chips Kemasan Keripik memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite