Linhu Queshe Green Tea Kemasan Teh by Xianfeng Wu

Linhu Queshe Green Tea Kemasan Teh by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2021

Linhu Queshe Green Tea Kemasan Teh

by Xianfeng Wu

A' Design Award Perak Winner in Kemasan Category

25,934

Verified Award Winner

Verify Award Status for #123301

View at A' Design Award Press Release Award Badge

Colors

The Design

About Linhu Queshe Green Tea Kemasan Teh

Linhu Queshe Green Tea adalah desain kemasan untuk teh hijau yang ditanam di Yibin, Provinsi Sichuan, Tiongkok, sebuah wilayah yang dikenal dengan bambunya. Wadahnya dibentuk menyerupai ruas bambu untuk mencerminkan budaya daerah asalnya. Kemasan ini terbuat dari aluminium, ringan, dengan warna yang lembut. Bentuknya berbeda dari kemasan teh tradisional Tiongkok dan mudah digunakan. Bentuknya yang ringkas menghemat ruang serta menekan biaya pengangkutan. Beberapa wadah dapat ditumpuk di rak, menciptakan tampilan yang mengingatkan pada hutan bambu. Setiap wadah berukuran 47 x 47 x 65 milimeter.

The Recognition

About the A' Design Award Perak

Linhu Queshe Green Tea Kemasan Teh adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Linhu Queshe Green Tea Kemasan Teh diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Linhu Queshe Green Tea Kemasan Teh adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a tea packaging design. The product packaging form is different from the traditional Chinese tea packaging. The packaging is light and easy to use.
Dimensions & Packaging: 47mmX47mmX65mm
Tags: Bamboo, tea, packaging, nature, green tea
Production Technology: The product is made of aluminum, light and elegant in color.
Design Challenge: Both color and texture have experienced proofing for many times. Through close communication with manufacturers, the final product can be perfectly presented and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: The tea originates from Yibin, Sichuan Province, known as "China Bamboo Sea ". It is famous for its bamboo production, and Linhu Queshe is also the local high-quality green tea. In order to highlight the cultural characteristics of the country of origin, the designer designed the packaging into a bamboo-festival shape, so that it saves space and reduces logistics costs when packaging transportation. When displayed, it can overlap the packaging, becoming a beautiful scenery on the shelf.
Project Duration: The project was created in December 2018 and completed in Shenzhen in March 2019, and sold in Yibin, China
Operation Flow: The packaging can be overlapped when displaying, just like walking into the bamboo forest and enjoying the breath of nature.
Team Members: Wu Xianfeng