Bel Gusto Kemasan Pasta by Olga Takhtarova

Bel Gusto Kemasan Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2021

Bel Gusto Kemasan Pasta

by Olga Takhtarova

Client: Sot F&d

A' Design Award Perak Winner in Kemasan Category

29,305

Verified Award Winner

Verify Award Status for #123472

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bel Gusto Kemasan Pasta

Bel Gusto adalah desain kemasan untuk lini pasta segar yang dibuat dari gandum durum. Kemasan ini dirancang menyerupai paket pos yang dikirim dari Italia. Elemen berupa perangko, cap pos, ilustrasi gambar tangan tempat-tempat bersejarah di Italia, serta imitasi kertas kraft digunakan dalam desainnya. Jendela tampilan memungkinkan pembeli melihat pasta di dalam kotak sebelum membelinya. Garis-garis berwarna dengan tingkat saturasi dan kecerahan yang sama membedakan berbagai bentuk pasta dalam lini produk ini. Kemasan dicetak pada film PET dengan pernis selektif.

The Recognition

About the A' Design Award Perak

Bel Gusto Kemasan Pasta adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Bel Gusto Kemasan Pasta diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Bel Gusto Kemasan Pasta adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.