Sienna Monroe Kemasan Kosmetik by Ricci Williams

Sienna Monroe Kemasan Kosmetik by Ricci Williams is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2021

Sienna Monroe Kemasan Kosmetik

by Ricci Williams

Client: Summerhouse Collective

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #124404

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Colors

The Design

About Sienna Monroe Kemasan Kosmetik

Sienna Monroe adalah identitas merek dan kemasan untuk lini kosmetik berbahan dasar tumbuhan yang bebas dari uji coba pada hewan. Kotak hadiahnya sekaligus berfungsi sebagai kotak pengiriman untuk pesanan daring, sehingga mengurangi limbah. Kotak ini dibuat dari kardus daur ulang tanpa pelapis yang dapat dikomposkan dan dicetak dengan tinta berbahan nabati. Botolnya terbuat dari kaca, material yang dapat didaur ulang berulang kali, sementara labelnya menggunakan kertas limbah pascakonsumsi. Pola cetak bermotif alami melembutkan tipografi yang tegas. Kemasan ini dirancang untuk disimpan dan digunakan kembali setelah produknya habis.

The Recognition

About the A' Design Award Perunggu

Sienna Monroe Kemasan Kosmetik adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Sienna Monroe Kemasan Kosmetik diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Sienna Monroe Kemasan Kosmetik memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimensions & Packaging: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Tags: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Production Technology: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Design Challenge: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Research: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiration: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Project Duration: The project was completed in Los Angeles during the summer of 2020.
Operation Flow: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.