Kairi Murakami Perancangan Ulang Identitas Merek by Daisuke Kobayashi

Kairi Murakami Perancangan Ulang Identitas Merek by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerungguGrafis· 2021

Kairi Murakami Perancangan Ulang Identitas Merek

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Kairi Murakami Perancangan Ulang Identitas Merek

Kairi Murakami adalah perancangan ulang identitas merek yang dibuat untuk sebuah hotel di Pulau Iki, Nagasaki, Jepang. Simbolnya didasarkan pada kanji Ichi, yang bentuknya berupa satu garis horizontal tunggal, dan yang muncul dalam nama hotel tersebut. Garis itu juga mengingatkan pada pemandangan Teluk Yunomoto, panorama pertama yang dilihat para tamu saat tiba. Logo ini tersusun dari garis-garis lurus dan lingkaran, mengungkapkan lanskap yang kuat dan berkesan. Warnanya menggunakan gradasi yang membangkitkan kesan matahari terbenam di senja hari. Identitas tersebut diterapkan pada papan penanda lobi, kartu nama, dan kop surat, menghadirkan hotel ini sebagai rumah kedua.

The Recognition

About the A' Design Award Perunggu

Kairi Murakami Perancangan Ulang Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Kairi Murakami Perancangan Ulang Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Kairi Murakami Perancangan Ulang Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi