Jinlongquan Yanzhi Kemasan by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2022

Jinlongquan Yanzhi Kemasan

by Jin Zhang

Client: InBev jinlongquan beer (Hubei)

A' Design Award Besi Winner in Kemasan Category

13,765

Verified Award Winner

Verify Award Status for #126388

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinlongquan Yanzhi Kemasan

Merek Jinlongquan telah ada di Hubei selama lebih dari 40 tahun. Kali ini, ia menciptakan rangkaian bir yang dapat mewakili budaya Hubei. Perancang menggunakan kaligrafi Cina untuk mengekspresikan budaya dialek. Pada saat yang sama, ia melukis bangunan dan sistem air paling representatif di Hubei (Hubei memiliki reputasi sebagai provinsi dengan ribuan danau), karakter dan adegan konsumsi, dan mengintegrasikan lebih banyak cita rasa hidup dan selera mode. Orang dapat berbicara tentang dialek pada botol. Lihatlah kampung halaman Anda pada ilustrasi untuk meningkatkan interaksi dengan konsumen.

The Recognition

About the A' Design Award Besi

Jinlongquan Yanzhi Kemasan adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Jinlongquan Yanzhi Kemasan diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Jinlongquan Yanzhi Kemasan dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensions & Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tags: Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology: Glass bottle aluminized paper
Design Challenge: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Research: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Duration: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patents: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Team Members: Creative director: Jin Zhang