Karya XinJiHao 10 Kemasan Teh oleh Evan Chen adalah pemenang yang sangat dihormati dari 2022 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2022

XinJiHao 10 Kemasan Teh

oleh Evan Chen

Klien: Bama Tea Co., Ltd

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Tentang XinJiHao 10 Kemasan Teh

Dalam proses pengambilan kue teh berumur sepuluh tahun yang disimpan di gudang kering internal, konsumen membuka kotak teh dari garis salib emas, seolah membuka masa keemasan sepuluh tahun. Pola gunung di kotak luar dan patung gunung tiga dimensi di pot bagian dalam melambangkan gunung yang dilewati teh dalam proses transportasi dan gunung yang melahirkan teh, menjadikan Pu'er kuno teh wadah dengan memori unik.

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Tentang A' Design Award Emas

XinJiHao 10 Kemasan Teh adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. XinJiHao 10 Kemasan Teh diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. XinJiHao 10 Kemasan Teh menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

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Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Dimensi & Kemasan: 3000mm*3000mm*3000mm
Tag: logo，packaging，illustrations，graphics
Teknologi Produksi: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Tantangan Desain: How to combine the quality of "Black Gold Decade" with visual expression.
Riset: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inspirasi: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Durasi Proyek: The project was launched in Suzhou in March 2021.
Alur Operasi: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Paten: BamaTea
Anggota Tim: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Kredit Gambar: BamaTea