The Heaven Lost Kemasan Lilin by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Kemasan Competition Category.
BesiKemasan· 2022
The Heaven Lost Kemasan Lilin
Client: Tai Tung Jewellry Box Mfy.Ltd
A' Design Award Besi Winner in Kemasan Category
Verified Award Winner
Verify Award Status for #128131The Design
About The Heaven Lost Kemasan Lilin
The Heaven Lost adalah kotak kemasan yang dirancang untuk lilin beraroma. Tema grafisnya terinspirasi oleh mitologi Eropa dan menggambarkan para dewa yang sedang mencari sesuatu yang hilang dari surga. Ilustrasi gambar tangan berlanjut di seluruh sisi kotak, memberikan kesan antik sekaligus mengundang pelanggan untuk memutar kotak tersebut. Pencetakan hitam putih menjaga desain tetap bersih. Strukturnya berupa kotak sederhana bertutup atas dan bawah dengan ukuran lebar 83 mm, kedalaman 83 mm, dan tinggi 102 mm. Kotak ini terbuat dari Munken Lynx 240gsm, kertas berkelanjutan tanpa lapisan dengan warna putih alami.
The Recognition
About the A' Design Award Besi
The Heaven Lost Kemasan Lilin adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. The Heaven Lost Kemasan Lilin diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. The Heaven Lost Kemasan Lilin dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
- Dimensions & Packaging
- Width 83 mm x Depth 83 mm x Height 102 mm
- Tags
- Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
- Production Technology
- This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
- Design Challenge
- The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
- Research
- This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
- Inspiration
- As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
- Project Duration
- The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
- Operation Flow
- The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
- Patents
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
- Team Members
- Designer: Yiu Chung CHAN
- Image Credits
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
