Qinjianguo Kemasan Bubuk Ubi Jalar Gunung by Dongcheng

Qinjianguo Kemasan Bubuk Ubi Jalar Gunung by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2022

Qinjianguo Kemasan Bubuk Ubi Jalar Gunung

by Dongcheng

Client: Qinjianguo

A' Design Award Perunggu Winner in Kemasan Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Kemasan Bubuk Ubi Jalar Gunung

Qinjianguo adalah desain kemasan untuk bubuk ubi gunung batang besi (iron stick yam). Produk ini mengikuti siklus penanaman sepuluh tahun, di mana lahan diistirahatkan dan hanya satu musim tanam ubi gunung yang dilakukan setiap dekade. Ubi gunung yang tumbuh di tanah seperti itu menyerap nutrisi yang kaya, dan daging umbinya langsung diolah menjadi bubuk. Kotak kemasan berukuran 120 kali 120 kali 150 milimeter. Grafisnya membentuk simbol visual angka sepuluh, yang tersusun dari burung layang-layang di musim semi, jangkrik di musim panas, kegiatan bertani di musim gugur, pohon cedar di musim dingin, serta para petani yang membajak. Citra tersebut menggambarkan pergantian musim sepanjang satu dekade.

The Recognition

About the A' Design Award Perunggu

Qinjianguo Kemasan Bubuk Ubi Jalar Gunung adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Qinjianguo Kemasan Bubuk Ubi Jalar Gunung diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Qinjianguo Kemasan Bubuk Ubi Jalar Gunung memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU