MontGras Handcrafted Label Anggur oleh Ximena Ureta

Karya MontGras Handcrafted Label Anggur oleh Ximena Ureta adalah pemenang yang sangat dihormati dari 2022 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2022

MontGras Handcrafted Label Anggur

oleh Ximena Ureta

Klien: MontGras

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #129606

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Tentang MontGras Handcrafted Label Anggur

MontGras Handcrafted adalah seri label anggur yang diciptakan untuk lima anggur Chile yang dibuat dari varietas anggur langka hasil panen tahun 2020. Setiap label memadukan dua karya seni, yaitu tanda tangan sang pembuat anggur dan pengolahan tipografi yang berbeda pada angka tahun panen, sementara satu garis grafis bersama menyatukan kelima desain tersebut. Label dicetak pada kertas berperekat, tanpa lapisan (uncoated), dan tahan air yang tahan terhadap penuaan serta sinar ultraviolet. Foil emas, die cutting, vernis sablon dengan efek relief, dan vernis pelindung matte melengkapi hasil akhirnya. Kapsul lilin menyegel setiap botol.

Pengakuan

Tentang A' Design Award Emas

MontGras Handcrafted Label Anggur adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. MontGras Handcrafted Label Anggur diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. MontGras Handcrafted Label Anggur menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines.
The specifications for vines, valleys and winemakers are...
White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini.
Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa.
Dimensi & Kemasan: Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 10.5 x 8 cm.
Burgundy Label Dimension: 8.5 x 9.7 cm.
Wax capsule.
Tag: Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras
Teknologi Produksi: Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.
Tantangan Desain: The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them.
Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020.
Riset: There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.
Inspirasi: MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.
Durasi Proyek: The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.
Alur Operasi: This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.
Anggota Tim: Art direction and design: Ximena Ureta
Second designer: Francisca Furgones
Art: Ximena Ureta
Box second designer: Paulina Larrain
Kredit Gambar: Image #1, #2, #3, #4, #5: Jorge Brantmayer.