Treasured Brew of the Cave Kemasan Botol Baijiu oleh Tiger Pan

Karya Treasured Brew of the Cave Kemasan Botol Baijiu oleh Tiger Pan adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2022

Treasured Brew of the Cave Kemasan Botol Baijiu

oleh Tiger Pan

Klien: Jiugui Liquor Co., Ltd

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Desain

Tentang Treasured Brew of the Cave Kemasan Botol Baijiu

Treasured Brew of the Cave adalah desain kemasan untuk baijiu Tiongkok. Bentuk botol karung yang klasik tetap dipertahankan, dengan tali yang dililitkan pada bagian leher, sementara materialnya diubah dari porselen menjadi kaca. Permukaan kaca menambah kilau dan tekstur serta membedakan botol ini dari kemasan keramik yang digunakan oleh merek lain. Sebuah gunung diukir pada bagian dasar dengan gaya lukisan Tiongkok kuno untuk mengekspresikan konsep penyimpanan di dalam gua, sebuah metode yang telah lama digunakan oleh masyarakat Miao. Botol ini tetap bersih dan transparan, dengan angka enam yang dicetak timbul di atasnya.

Pengakuan

Tentang A' Design Award Perak

Treasured Brew of the Cave Kemasan Botol Baijiu adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Treasured Brew of the Cave Kemasan Botol Baijiu diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Treasured Brew of the Cave Kemasan Botol Baijiu adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimensi & Kemasan: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Tag: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Teknologi Produksi: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Tantangan Desain: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Riset: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspirasi: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Durasi Proyek: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Alur Operasi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Anggota Tim: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Kredit Gambar: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu