Drunk Bartender Desain Kemasan by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Kemasan Competition Category.
PerakKemasan· 2022
Drunk Bartender Desain Kemasan
Client: Bakhtiyar Baimurzayev
A' Design Award Perak Winner in Kemasan Category
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- Verified Award Winner
- Verify Award Status for #131108
The Design
About Drunk Bartender Desain Kemasan
Drunk Bartender adalah desain kemasan untuk serangkaian koktail beralkohol klasik. Desain ini diterapkan pada kaleng standar dengan volume 330 mililiter. Setiap kaleng menampilkan nama koktail klasik secara harfiah melalui ilustrasi grafis yang jenaka. Elemen-elemen grafis tersebut dimaksudkan untuk membantu kaleng menonjol di rak dan menarik perhatian pembeli. Banyak desain untuk minuman klasik terlihat polos dan serupa, sehingga dipilihlah bahasa visual yang modern. Drunk Bartender menunjukkan bahwa minuman klasik pun dapat disajikan dengan gaya modern.
The Recognition
About the A' Design Award Perak
Drunk Bartender Desain Kemasan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Drunk Bartender Desain Kemasan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Drunk Bartender Desain Kemasan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The creation of a series of designs for classic alcoholic cocktails in a modern style using graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be modern by means of comical graphic illustrations.
- Dimensions & Packaging
- A tin can: 330 ml
- Tags
- packaging design, can, professional, cocktails
- Production Technology
- It is a standard tin can.
- Design Challenge
- The main challenge was to present classic in the modern way that would be attractive for the consumers.
- Research
- The market research was aimed to find and create the design that would stand out from competitors and attract the attention of potential buyers.
- Inspiration
- Boring and trivial designs for a classic series of alcoholic beverages that do not attract the consumers' attention was the inspiration to find new modern images for creating the design for classic and conservative alcoholic beverages.
- Project Duration
- August, 2020 Location: Kazakhstan
- Operation Flow
- Having learned the history of each name of the cocktails, having perceived it, we decided to depict their names in the design itself in a literal way.
- Team Members
- Designer: Bakhtiyar Baimurzayev
- Image Credits
- All images Credits to Bakhtiyar Baimurzayev
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