Unique Me Kemasan Anggur by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Kemasan Competition Category.
PerungguKemasan· 2022
Unique Me Kemasan Anggur
by Agilis Design Graphic Design
A' Design Award Perunggu Winner in Kemasan Category
Verified Award Winner
Verify Award Status for #131506The Design
About Unique Me Kemasan Anggur
Unique Me adalah kemasan karton kertas yang dirancang untuk buah anggur segar. Desainnya berangkat dari gagasan bahwa tidak ada dua orang di dunia ini yang benar-benar sama, baik dalam penampilan, pemikiran, karakter, maupun gerak-geriknya. Ilustrasi gambar tangan memberikan wajah-wajah sederhana pada buah anggur, sehingga buah tersebut hadir sebagai sekumpulan individu. Palet warna yang segar dan tata letak yang sederhana mendukung tema tersebut. Pasar buah segar di Tiongkok sangat kompetitif dan kerap hanya menampilkan foto buah atau pemandangan kebun secara polos. Unique Me bertujuan untuk tampil menonjol sekaligus membangun ikatan emosional dengan konsumen.
The Recognition
About the A' Design Award Perunggu
Unique Me Kemasan Anggur adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Unique Me Kemasan Anggur diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Unique Me Kemasan Anggur memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
- Tags
- Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
- Production Technology
- Paper Carton
- Design Challenge
- Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
- Inspiration
- We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
- Project Duration
- The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
- Operation Flow
- We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations. - Team Members
- Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan - Image Credits
- Photo Credit: Guibin Ji
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