BeeHacchee Kemasan Tart by Shingo Furusho

BeeHacchee Kemasan Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2022

BeeHacchee Kemasan Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Besi Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #131615

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BeeHacchee Kemasan Tart

BeeHacchee adalah desain kemasan untuk tart keju madu. Kotaknya berbentuk heksagonal dan mengingatkan pada sarang lebah, sehingga memberikan bentuk visual pada konsep madu. Kemasan ini dibentuk dari satu lembar karton dengan ukuran lebar 224 mm, kedalaman 195 mm, dan tinggi 44 mm. Kertas kraft memberikan kesan santai dan mudah didekati, sementara bingkai kuning yang dicetak di seluruh permukaan menambah kontras. Pencetakan warna kuning pada kertas kraft merupakan hal yang sulit, karena warnanya terserap ke dalam kertas, sehingga dibutuhkan mitra percetakan dengan keahlian tinggi untuk mencapai hasil yang diinginkan.

The Recognition

About the A' Design Award Besi

BeeHacchee Kemasan Tart adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. BeeHacchee Kemasan Tart diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. BeeHacchee Kemasan Tart dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.