Sprezzatura Identitas Perusahaan by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafis· 2022
Sprezzatura Identitas Perusahaan
Client: Thanachit Chouriyagul
A' Design Award Besi Winner in Grafis Category
Verified Award Winner
Verify Award Status for #131786The Design
About Sprezzatura Identitas Perusahaan
Sprezzatura adalah kombinasi ritel, klub sosial, studio, bar, dan banyak lagi. Namun, untuk menyampaikan pesan ini kepada calon konsumennya, mereknya harus berkembang dan menunjukkan bahwa merek tersebut mengandung esensi, karakter, dan visi yang sebenarnya. Identitas logo dirancang untuk benar-benar mewakili merek Sprezzatura, menonjolkan karakter mewah namun menyenangkan, merangkul karakter Italia, dan memiliki fleksibilitas yang cukup untuk digunakan dalam proyek atau material terkait lainnya yang dibutuhkan di masa depan.
The Recognition
About the A' Design Award Besi
Sprezzatura Identitas Perusahaan adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Sprezzatura Identitas Perusahaan diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Sprezzatura Identitas Perusahaan dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
- Tags
- branding, identity, graphic, brand identity, retail
- Design Challenge
- Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
- Inspiration
- Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.
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