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Moi Nivak Identitas Merek by Yuk Pui Cheung

Moi Nivak Identitas Merek by Yuk Pui Cheung is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.


BesiGrafis· 2022

Moi Nivak Identitas Merek

by Yuk Pui Cheung

Client: Moi Nivak

A' Design Award Besi Winner in Grafis Category

9,284

Verified Award Winner

Verify Award Status for #131797

Colors

The Design

About Moi Nivak Identitas Merek

Moi Nivak adalah identitas merek yang diciptakan untuk peritel daring yang menjual barang koleksi kontemporer. Peritel ini memadukan konsep select store dan design shop, dengan menawarkan barang koleksi sehari-hari serta produk desain yang bersumber dari berbagai belahan dunia. Sistem identitasnya mencakup strategi merek, penamaan, perlengkapan tulis, dan situs web. Tipografi utamanya menggunakan Sunset Gothic, sebuah huruf sans-serif, sementara word mark-nya merupakan rancangan huruf yang dibuat khusus. Pendekatan tipografi yang sama diterapkan pada seluruh komunikasi merek agar tetap mudah dibaca, sederhana, dan lugas.

The Recognition

About the A' Design Award Besi

Moi Nivak Identitas Merek adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Moi Nivak Identitas Merek diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Moi Nivak Identitas Merek dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
moi nivak is an online retailer dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers from around the world.

Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website.
Dimensions & Packaging
Business Card – W 85mm x H 55mm / PMS color digital printing
Packaging Box – W 320mm x D 255mm x H 140mm / Corrugated Mailer Box / 1-color offset printing
Tags
design select, select store, select shop, daily select, collectibles
Research
We went into research for typefaces at first. Sunset Gothic is a dexterous, workhorse sans-serif, designed by Benjamin Critton, published by Colophon Foundry. The brand's typography has signature gesture and legibility, include curvature terminals and type’s horizontal strokes, implicates the diversity of the business — a select store with collectible groceries and design products.
Inspiration
The foundation of the moi nivak brand is set off by primary typography set in Sunset Gothic. The word mark is a bespoke typeface, developed by Colophon Foundry's Benjamin Critton, with subjective mélange of a multitude of unattributed sans-serif painting styles. The typographic approach has been used throughout to provide legibility across all of moi nivak's brand communications.
Project Duration
The project started in June 2021 and finished in September 2021 in Taipei.

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