Tsingtao Beer Kemasan Kotak Hadiah Bir by Tsingtao Brewery Culture Media Co., Ltd.

Tsingtao Beer Kemasan Kotak Hadiah Bir by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2022

Tsingtao Beer Kemasan Kotak Hadiah Bir

by Tsingtao Brewery Culture Media Co., Ltd.

Client: Tsingtao Brewery Culture Media Co.,Ltd.

A' Design Award Perak Winner in Kemasan Category

26,238

Verified Award Winner

Verify Award Status for #132955

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsingtao Beer Kemasan Kotak Hadiah Bir

Tsingtao Beer merupakan kemasan kotak hadiah yang dibuat untuk memperingati 120 tahun merek tersebut. Desainnya menampung tiga bir Pilsner vintage dan didasarkan pada arsitektur khas Kota Qingdao. Ilustrasinya menggabungkan landmark lokal dengan budaya merek, memperlihatkan keterkaitan antara merek dan budaya kawasan tersebut. Kotak luarnya terbuka ke dua sisi, sebuah gerakan yang terinspirasi dari mekarnya bunga hop, salah satu bahan pembuatan bir. Bir-bir tersebut tersingkap ketika kotak hadiah dibuka. Kemasan ini menggunakan kertas spesial, dengan proses produksi yang meliputi cetak UV, hot stamping, dan emboss.

The Recognition

About the A' Design Award Perak

Tsingtao Beer Kemasan Kotak Hadiah Bir adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Tsingtao Beer Kemasan Kotak Hadiah Bir diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Tsingtao Beer Kemasan Kotak Hadiah Bir adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Dimensions & Packaging: Width 276mm x Depth 90mm x Height 286mm
Tags: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Production Technology: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Design Challenge: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Research: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Inspiration: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Project Duration: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Operation Flow: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Team Members: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu