Idun Red Heart Jus Apel by Evan Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2022

Idun Red Heart Jus Apel

by Evan Chen

Client: Lascaux Design Institute Inc.

A' Design Award Perak Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #133212

View at A' Design Award Press Release Award Badge

Colors

The Design

About Idun Red Heart Jus Apel

Dewi pemuda yang menguasai apel emas: Idun. Gambar utama memberi penghormatan kepada seniman John Bauer, mengekstraksi Idun dan mendesain ulangnya untuk menggabungkan lingkungan pertumbuhan apel yang indah. Apel di tangan sang dewi dilubangi pada label botol untuk memperlihatkan sari apel merah di bawah label, mengekspresikan sifat alami apel. Tiga buah apel diolah dengan proses stempel emas untuk menyampaikan tiga buah apel emas yang didapat dari Dewi Pemuda untuk diperas menjadi jus.

The Recognition

About the A' Design Award Perak

Idun Red Heart Jus Apel adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Idun Red Heart Jus Apel diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Idun Red Heart Jus Apel adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensions & Packaging: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tags: logo，packaging，illustrations，graphics
Production Technology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Research: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Duration: This project was completed in Suzhou in November 2021.
Operation Flow: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Team Members: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang