Corso Kemasan Rum by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2022

Corso Kemasan Rum

by Mateus Morgan

Client: Morgan Studio

A' Design Award Perak Winner in Kemasan Category

28,816
Verified Award Winner
Verify Award Status for #136393

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Corso Kemasan Rum

Desainer terinspirasi oleh facet berlian yang memantulkan cahaya dalam pola poligonal dari semua sisi. Kotak dirancang menyerupai kotak perhiasan, meningkatkan nilai persepsi produk premium. Kemasan dirancang memiliki tampilan modern, namun tidak meninggalkan kesan klasik. Desain botol menyerupai facet perhiasan, dan kotak mengingatkan pada kotak perhiasan.

The Recognition

About the A' Design Award Perak

Corso Kemasan Rum adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Corso Kemasan Rum diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Corso Kemasan Rum adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Dimensions & Packaging: 29x14x14cm
Tags: rum, packaging, corso, bottle, beverage, drink
Production Technology: The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
Design Challenge: The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
Research: The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
Inspiration: The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.
Project Duration: It toke around 2 months to finish
Team Members: Mateus Morgan