Li Beer Kemasan Bir by China Resources Snow Breweries

Li Beer Kemasan Bir by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Kemasan Competition Category.

EmasKemasan· 2022

Li Beer Kemasan Bir

by China Resources Snow Breweries

Client: China Resources Snow Breweries

A' Design Award Emas Winner in Kemasan Category

59,800
Verified Award Winner
Verify Award Status for #136752

View at A' Design Award Press Release Award Badge

Colors

The Design

About Li Beer Kemasan Bir

Li adalah desain kemasan hadiah untuk bir. Botol kacanya mengambil bentuk dari botol tembikar Shuang-Er-Ni-Yu yang ditemukan di situs budaya Yangshao. Ukiran pada permukaannya menyerupai motif riak air dan garis-garis ikan tradisional. Teknik emboss diterapkan pada kemasan, sehingga teksturnya dapat dirasakan melalui sentuhan. Gambar-gambar yang elegan dan huruf bergaya kuno menambah nuansa sejarah. Kemasan dibuka dengan merobek segel bagian atas. Desain ini merayakan sejarah awal pembuatan bir di Tiongkok serta resep tradisional Tiongkok yang digunakan untuk bir di dalamnya.

The Recognition

About the A' Design Award Emas

Li Beer Kemasan Bir adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Li Beer Kemasan Bir diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Li Beer Kemasan Bir menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimensions & Packaging: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Production Technology: The bottle is made of glass.
Design Challenge: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Research: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiration: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Project Duration: The project started in 2020 and finished in June, 2021.
Operation Flow: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.