Dr Alva Astronomy Kotak Hadiah by Jiemei Fang and Kang Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Kemasan Competition Category.
PerungguKemasan· 2022
Dr Alva Astronomy Kotak Hadiah
Client: Dr Alva
A' Design Award Perunggu Winner in Kemasan Category
Verified Award Winner
Verify Award Status for #137326The Design
About Dr Alva Astronomy Kotak Hadiah
Dr Alva Astronomy adalah kotak hadiah yang dirancang untuk Festival Pertengahan Musim Gugur, sebuah perayaan tradisional Tiongkok. Kotak ini berisi kue bulan dan sebuah lampu proyeksi kecil berbentuk teleskop. Teleskop tersebut dikeluarkan, ditempatkan pada bagian observatorium di kotak, lalu diputar untuk memproyeksikan citra bulan. Rancangan ini merujuk pada tradisi menikmati pemandangan bulan serta gagasan menghadirkan bulan ke setiap rumah tangga. Kotak hadiah ini terbuat dari karton dan kertas dengan cetakan serta komponen pleksiglas, berukuran 350 x 350 x 550 milimeter.
The Recognition
About the A' Design Award Perunggu
Dr Alva Astronomy Kotak Hadiah adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Dr Alva Astronomy Kotak Hadiah diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Dr Alva Astronomy Kotak Hadiah memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dr Alva Astronomy is a gift box packaging design for the traditional Chinese festival "Mid-Autumn Festival". The gift box conveys the concept of Dr. Alva's courage to explore the ecological balance of the skin. During the Mid-Autumn Festival in China, people have the custom of viewing the moon. The gift box can project the moon, which means bringing the moon into thousands of households.
- Dimensions & Packaging
- 350mmx350mmx550mm
- Tags
- Mid-autumn festival, Gift box, Moon cake gift box, Dr Alva space capsule, Full moon, Moon viewing, Moon
- Production Technology
- Cardboard, Paper, Printing, Projection lamp, Plexiglass,
- Design Challenge
- Box structure, Creative concept, Plexiglass mold opening, Projection lamp printing
- Inspiration
- The Mid-autumn Festival, exploration, moon watching, and keywords are the concepts that Dr Alva wants to convey. We use the spaceship to travel in space and human beings to explore the universe to reflect the spirit of exploration that the brand wants to convey. In the design of the gift box, we use a lamp that can project the moon to reflect bringing the moon into thousands of households to appreciate the moon. The gift box given to customers not only contains moon cakes but also a moon.
- Project Duration
- The project started in Shenzhen in June 2021, completed in Shenzhen in August 2021, and exhibited in Shenzhen in August 2021
- Operation Flow
- Take out the telescope, put it in the observatory, rotate the telescope to project the moon
- Team Members
- Fang Jiemei
Jiang Kang
Wang Xinyu
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