Uncontrolled Love Kampanye Publisitas Pameran by Ziyue Hu

Uncontrolled Love Kampanye Publisitas Pameran by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Film, Video dan Animasi Competition Category.

BesiFilm· 2022

Uncontrolled Love Kampanye Publisitas Pameran

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

A' Design Award Besi Winner in Film Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love Kampanye Publisitas Pameran

Uncontrolled Love adalah proyek publisitas untuk pameran publik yang menentang kekerasan dalam rumah tangga. Proyek ini mencakup situs web, poster, dan sebuah video animasi. Pameran tersebut menyajikan dampak negatif kekerasan dalam rumah tangga terhadap anak-anak melalui peristiwa nyata dan karya seni. Pengunjung diperlihatkan bagaimana perlakuan semacam itu dapat merusak kesehatan fisik dan mental anak-anak. Warna-warna yang pekat serta gaya lukisan yang dikembangkan dengan cermat dipilih agar pesannya tersampaikan secara langsung dan menarik. Tujuannya adalah membantu para orang tua mengenali cara-cara mendidik anak yang merugikan.

The Recognition

About the A' Design Award Besi

Uncontrolled Love Kampanye Publisitas Pameran adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Uncontrolled Love Kampanye Publisitas Pameran diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Uncontrolled Love Kampanye Publisitas Pameran dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo