WineStax Rak Anggur yang Dapat Ditumpuk by BrandBase

WineStax Rak Anggur yang Dapat Ditumpuk by BrandBase is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Peralatan Panggang, Peralatan Makan, Peralatan Minum dan Peralatan Masak Competition Category.

PerakPeralatan Dapur· 2022

WineStax Rak Anggur yang Dapat Ditumpuk

by BrandBase

Client: BrandBase B.V.

A' Design Award Perak Winner in Peralatan Dapur Category

37,071

Verified Award Winner

Verify Award Status for #137924

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About WineStax Rak Anggur yang Dapat Ditumpuk

WineStax adalah rak anggur yang dapat ditumpuk dan dirancang untuk penggunaan di rumah. Setiap unit berdiri sendiri dan mampu menampung hingga tiga botol. Unit-unit tersebut disatukan dengan klip logam sehingga sambungannya nyaris tak terlihat, dan sistemnya dapat diperluas hingga sepuluh unit. Satu unit terdiri dari dua elemen heksagonal ganda tiga serta sebuah batang penghubung dengan ujung berulir, yang disekrup bersama dengan tangan. Bentuk heksagonal memberikan tampilan yang ringan dan halus pada rak ini. Sistem yang dapat diperluas memungkinkan rak anggur disesuaikan dengan berbagai ruangan dan ukuran koleksi.

The Recognition

About the A' Design Award Perak

WineStax Rak Anggur yang Dapat Ditumpuk adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. WineStax Rak Anggur yang Dapat Ditumpuk diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. WineStax Rak Anggur yang Dapat Ditumpuk adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Dimensions & Packaging: Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Tags: Winestax, stackable, wine rack, home decor, kitchen accessory,
Production Technology: The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Design Challenge: The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
Research: During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Inspiration: The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Project Duration: The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Operation Flow: The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Patents: Copyrights: BrandBase, Mr. G.P. Alberts, 2021
Team Members: Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven