Roundooze Chickpea Snack Kemasan Camilan by Salvita Bingelyte

Roundooze Chickpea Snack Kemasan Camilan by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2022

Roundooze Chickpea Snack Kemasan Camilan

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #138713

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Colors

The Design

About Roundooze Chickpea Snack Kemasan Camilan

Roundooze Chickpea Snack adalah desain kemasan untuk kacang arab panggang. Rangkaian ini mencakup delapan varian rasa, enam rasa manis dan dua rasa gurih. Rasa manis ditampilkan dengan latar belakang hitam, sedangkan rasa gurih dengan latar belakang abu-abu. Senyuman yang diambil dari logo Roundooze menentukan gaya visualnya. Setiap kantong memiliki jendela berpola potong (die cut) berbentuk sepasang mata dan sebuah mulut, sehingga kacang arab dapat terlihat sebelum dibeli. Jenis huruf yang sederhana dan penggunaan warna yang terbatas menjaga tampilan tetap ringan dan menyenangkan. Setiap kantong berukuran lebar 145 mm dan tinggi 210 mm.

The Recognition

About the A' Design Award Perunggu

Roundooze Chickpea Snack Kemasan Camilan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Roundooze Chickpea Snack Kemasan Camilan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Roundooze Chickpea Snack Kemasan Camilan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)