Jinlongquan Kemasan Bir by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2022

Jinlongquan Kemasan Bir

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award Perak Winner in Kemasan Category

37,625

Verified Award Winner

Verify Award Status for #138718

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinlongquan Kemasan Bir

Bir Jinlongquan berharap dapat meluncurkan produk kelas menengah dan atas yang tidak hanya dapat menyampaikan sejarah panjang merek tersebut, tetapi juga membuat konsumen merasakan kualitas yang baik; desainer menggunakan ilustrasi yang kaya untuk menggambarkan hop, bulir gandum, tong anggur kayu, bir, sumber air, dan elemen lainnya, sehingga kemasannya memiliki atribut industri bir yang kuat; Lebih penting lagi, ilustrasi tersebut menyertakan simbol citra merek patung naga Tiongkok di bekas lokasi penyulingan Jinlongquan pada tahun 1978, serta desain ulang font logo dan merah merek, membentuk pengenalan merek yang kuat.

The Recognition

About the A' Design Award Perak

Jinlongquan Kemasan Bir adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Jinlongquan Kemasan Bir diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Jinlongquan Kemasan Bir adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang