Satine Pro Kemasan Susu by L3branding is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2022

Satine Pro Kemasan Susu

by L3branding

Client: L3branding

A' Design Award Perak Winner in Kemasan Category

25,921
Verified Award Winner
Verify Award Status for #138900

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Pro Kemasan Susu

Satine Pro adalah desain kemasan untuk susu ultrafiltrasi yang dijual di Tiongkok. Susu ini memiliki kandungan protein sebesar 6 gram per 100 mililiter. Desainnya menempatkan angka 6 sebagai pusat visual kemasan, yang dibentuk melalui dekonstruksi dan penggabungan kembali elemen-elemen alam seperti sapi dan tumbuhan. Sesosok sapi utuh tersembunyi di dalam gambar tersebut. Pendekatan ini terinspirasi oleh Kubisme dan seni abstrak, di mana realitas diuraikan lalu disusun kembali. Kemasan ini berukuran 50 x 50 x 180 milimeter. Tujuannya adalah untuk mendefinisikan subkategori susu yang baru serta mengekspresikan karakter yang alami dan berkelas.

The Recognition

About the A' Design Award Perak

Satine Pro Kemasan Susu adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Satine Pro Kemasan Susu diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Satine Pro Kemasan Susu adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging: 50mm*50mm*180mm
Tags: milk, package design, organic, Cubism
Design Challenge: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He