Siela Kemasan Kosmetik by Olga Takhtarova

Siela Kemasan Kosmetik by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2022

Siela Kemasan Kosmetik

by Olga Takhtarova

Client: Sot B&d

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner
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Colors

The Design

About Siela Kemasan Kosmetik

Siela adalah desain kemasan untuk lini kosmetik anak-anak. Desain ini menggunakan tabung plastik putih berukuran 75 ml yang dihias dengan teknik sablon dan pad printing. Ilustrasi bergaya ditempatkan di bagian tengah desain, dan satu karakter tampil di berbagai tempat serta situasi di sepanjang lini produk. Pengodean warna membantu pembeli membedakan setiap produk. Teks ditekan seminimal mungkin sehingga produk yang tepat dapat dikenali dengan cepat di rak. Permukaan putih menjaga ilustrasi tetap jelas dan mudah dilihat.

The Recognition

About the A' Design Award Perunggu

Siela Kemasan Kosmetik adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Siela Kemasan Kosmetik diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Siela Kemasan Kosmetik memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.