Stadium SC Freiburg Sistem Pencarian Jalan by Thomas Geissert

Stadium SC Freiburg Sistem Pencarian Jalan by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafis· 2022

Stadium SC Freiburg Sistem Pencarian Jalan

by Thomas Geissert

Client: Teamgeissert

A' Design Award Besi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #139533

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Stadium SC Freiburg Sistem Pencarian Jalan

Tujuannya adalah untuk menciptakan sistem dengan identitas dan orisinalitasnya sendiri yang melampaui batas. Struktur stadion baru SC Freiburg terdiri dari bentuk dasar ortogonal dan atap ortogonal. Prinsip panduan desain arsitektur, untuk menciptakan struktur pembentuk identitas, harus didukung. Oleh karena itu, sistem pencarian arah dan orientasi yang baru hadir dalam bentuk bahasa yang jelas. Ini menyambut dan menginformasikan pengunjung dan penggemar yang sudah berada di area luar ruangan (parkir, halte bus, trem), membawa mereka ke pintu masuk dan di dalam stadion melalui kawasan pejalan kaki ke tempat duduk.

The Recognition

About the A' Design Award Besi

Stadium SC Freiburg Sistem Pencarian Jalan adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Stadium SC Freiburg Sistem Pencarian Jalan diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Stadium SC Freiburg Sistem Pencarian Jalan dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT