Hightail Kemasan by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2022

Hightail Kemasan

by Angela Spindler

Client: Depot Creative

A' Design Award Besi Winner in Kemasan Category

13,810

Verified Award Winner

Verify Award Status for #139774

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hightail Kemasan

Badan tersebut ditugaskan untuk mengembangkan nama merek, nada suara serta identitas visual dan desain kemasan untuk aksesori helm sepeda motor yang inovatif. Laporan singkat tersebut memiliki sejumlah kriteria khusus, kemasannya harus memiliki daya tarik unisex, dapat digunakan kembali, memungkinkan visibilitas produk yang tinggi dan ringan untuk pengiriman yang hemat biaya. Kantong film berlapis-lapis yang ramping dan unik dirancang untuk memenuhi semua kebutuhan klien, serta berisi semua yang dibutuhkan pembeli untuk memulai dan menjalankannya; produk, klip lampiran, penjarak, dan brosur petunjuk penggunaan.

The Recognition

About the A' Design Award Besi

Hightail Kemasan adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Hightail Kemasan diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Hightail Kemasan dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Dimensions & Packaging: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Tags: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Production Technology: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Design Challenge: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Research: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inspiration: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Project Duration: 2017-2019, Sydney Australia
Operation Flow: Simple tear apart packaging with a zip lock closure for reuse.
Team Members: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator